The universe of non-alcoholic spirits is expanding at a rate of knots, and it’s easy to see why. People need balance, we thrive on it, and balance comes from making choices.

So, where once your decision if you weren’t drinking was a mundane toss-up between fruit juice, water, or a massive glass of cola, now you have menus packed with great non-alcoholic alternatives, non-alcoholic cocktails, bars and supermarkets selling excellent non-alcoholic gin (tick), non-alcoholic rum (tick), or non-alcoholic vodka (tick) that somehow tastes not of flowery botanicals, but of the alcoholic version it’s supposed to be replicating.

It really is a brave new world. And as such, and as with all great pioneers, it was only going to be a matter of time before the Strykk family started expanding at the same rate. Hence, STRYKK NOT VANILLA V*DKA, the new addition. A cheeky upstart that’s about to make big waves, from bars to aisles. Whether you’re showering babies or toasting hens, or just throwing together some kitchen cocktails for your mates at home.

It’s a (you probably guessed from the title) non-alcoholic vanilla vodka that’s been distilled with the same laser-precision as all of the Strykk products to make it taste just like the real thing. Our thinking being, if you’re looking for a big-hitter to join the team, why not make it an alcohol-free alternative to the biggest hitter around.

Because who doesn’t love vanilla vodka? It’s the key component in the UK’s NUMBER ONE cocktail, the Pornstar Martini, it’s got the gentle spice to add a note of warm sophistication – conviviality even - to a non-alcoholic Espresso Martini. In an ever-evolving universe of non-alcoholic spirits, its seat at the table was never in doubt.

Now go and make yourself a non-alcoholic Pornstar Martini (softcore).

Available now on strykk.com